AI-Powered Lead Qualification
LeapYear is a B2B growth consultancy helping mid-sized companies improve their sales operations through data-driven strategy, outbound campaigns, and performance optimisation. Their work focuses on generating and qualifying high-intent leads for fast-growing teams.
The Problem
LeapYear relied heavily on manual lead handling across multiple channels, including website forms, outbound responses, and inbound referrals. Every lead required manual review, enrichment, and routing before reaching the sales team.
This led to several core issues:
Slow response times to high-intent leads
Inconsistent qualification criteria across the team
Missed follow-ups due to volume spikes
Sales reps spending time on low-quality leads
Their goal was clear: increase the number of qualified leads without increasing headcount, while ensuring every high-intent lead was followed up in real time.
The Solution
We designed a streamlined AI-powered lead qualification system tailored to LeapYear’s existing sales process. Incoming leads are now evaluated in real time using an AI intake layer that analyses intent, context, and firmographic data before enrichment and scoring.
Once qualified, leads are automatically routed to the correct pipeline and surfaced instantly to the sales team, triggering timely follow-ups without manual intervention. The entire system was built using lightweight automations and AI agents, allowing LeapYear to scale lead volume while maintaining speed, consistency, and control.
The Results
18x
Monthly leads qualified.
41%
More qualified leads.
24 hrs
Saved per week.
Turn manual work into automated systems.
A short conversation to identify where AI can save you time and reduce operational friction.